eScholar

Overview

eScholar is a data-driven SaaS company supporting education organizations in using data to improve student outcomes. The goal was to develop a media and communications strategy that positioned eScholar as a credible, trusted partner while translating technical data capabilities into clear, mission-aligned narratives.

My Role

I led media and communications strategy, focusing on positioning, message clarity, and alignment with eScholar's mission and audience. This included shaping narrative frameworks, developing media strategy, and ensuring communications resonated with both technical and non-technical stakeholders.

What I Delivered

• Media and communications strategy for a data-driven SaaS platform
• Clear positioning and messaging aligned to education and data outcomes
• PR and media planning that reinforced credibility and purpose

Why This Work Matters

This project highlights the ability to bridge data, technology, and mission-driven storytelling. It reflects experience positioning complex SaaS solutions in ways that are both credible and human-centered.

Capabilities Demonstrated: SaaS Messaging · Data Storytelling · Media Strategy · Brand Positioning · Mission-Driven Communications