The Healthy Back Institute

Overview

The Healthy Back Institute operates a direct-to-consumer e-commerce business within the highly competitive health and wellness market. The objective was to strengthen marketplace presence and optimize performance within Amazon's ecosystem while aligning with broader brand and revenue goals.

My Role

I led e-commerce and marketplace growth strategy, focusing on positioning, optimization, and performance. This included overseeing storefront strategy, content optimization, and alignment with revenue-driven objectives.

What I Delivered

• Optimized Amazon storefront and product presentation
• Marketplace strategy aligned to growth and conversion goals
• Performance-focused execution within a commercial environment

Why This Work Matters

This work demonstrates the ability to operate in measurable, revenue-driven contexts where performance, optimization, and accountability matter. It complements enterprise and SaaS experience with hands-on commercial ownership.

Capabilities Demonstrated: E-commerce Strategy · Marketplace Optimization · Revenue Growth · Performance Marketing · Commercial Execution