The Healthy Back Institute
E-commerce & Marketplace Growth Strategy
Impact Snapshot
- Contributed to revenue growth from $25M → $45M
- Amazon became top revenue channel within 18 months
- Led product launches across core portfolio
- Improved storefront performance and conversion
Impact Snapshot
- Contributed to revenue growth from $25M → $45M
- Amazon became top revenue channel within 18 months
- Led product launches across core portfolio
- Improved storefront performance and conversion
Overview
The Healthy Back Institute operates a direct-to-consumer e-commerce business within the highly competitive health and wellness market. The objective was to strengthen marketplace presence and optimize performance within Amazon's ecosystem while aligning with broader brand and revenue goals.
My Role
I led e-commerce and marketplace growth strategy, focusing on positioning, optimization, and performance. This included overseeing storefront strategy, content optimization, and alignment with revenue-driven objectives.
What I Delivered
- Optimized Amazon storefront and product presentation
- Marketplace strategy aligned to growth and conversion goals
- Performance-focused execution within a commercial environment
Why This Work Matters
This work demonstrates the ability to operate in measurable, revenue-driven contexts where performance, optimization, and accountability matter. It complements enterprise and SaaS experience with hands-on commercial ownership.
Capabilities Demonstrated: E-commerce Strategy · Marketplace Optimization · Revenue Growth · Performance Marketing · Commercial Execution
Let's Work Together
Ready to bring strategic clarity and execution excellence to your next marketing initiative or event?
Get in Touch