PwC

Overview

PwC required enterprise-grade case studies and sales enablement assets that clearly communicated the value of complex services to executive buyers while supporting active sales conversations and pipeline development. The goal was to align marketing narratives with real customer outcomes in a way that was credible, concise, and commercially relevant.

My Role

I led the strategy and development of customer case studies and sales enablement materials used across marketing and sales teams. This included shaping messaging frameworks, translating complex engagements into clear buyer-ready narratives, and partnering closely with stakeholders to ensure alignment with PwC's brand standards and commercial objectives.

What I Delivered

• Executive-facing customer case studies
• Sales enablement sell sheets designed for use in enterprise sales conversations
• Clear value narratives aligned to buyer pain points and outcomes
• Consistent messaging across marketing and sales touchpoints

Why This Work Matters

This work reflects the ability to create marketing assets that support revenue, not just awareness. The materials were designed to function as practical tools for sales teams, reinforcing credibility and momentum in enterprise deal cycles.

Capabilities Demonstrated: Sales Enablement · Customer Storytelling · Enterprise Messaging · Marketing–Sales Alignment · Content Strategy