PwC × The Wall Street Journal

Overview

PwC partnered with The Wall Street Journal to deliver a sponsored thought leadership experience focused on cybersecurity, designed for senior executives navigating enterprise risk, resilience, and transformation. The objective was to create an editorial-quality digital experience that translated complex cybersecurity topics into credible, accessible insights while meeting WSJ's publishing standards and PwC's global brand and governance requirements.

My Role

I owned the end-to-end strategy, development, and execution of the PwC–WSJ sponsored content microsite. This included leading content strategy and narrative development, structuring the microsite and content flow, developing and refining all written content, and coordinating closely with both PwC stakeholders and the WSJ sponsored content team. I served as the central point of ownership, ensuring clarity, consistency, and launch readiness in a highly governed media environment.

What I Delivered

• Executive-level cybersecurity thought leadership microsite hosted on the WSJ sponsored content platform
• Structured editorial content designed for senior decision-makers
• A cohesive content journey balancing insight, credibility, and accessibility
• Brand-safe execution aligned with PwC, WSJ, and legal/compliance standards

Why This Work Matters

This project demonstrates the ability to operate at the intersection of marketing, editorial integrity, and enterprise governance. It reflects experience translating complex technical subject matter for executive audiences and managing high-stakes partnerships with Tier-1 media organizations.

Capabilities Demonstrated: Thought Leadership Strategy · Executive Messaging · Enterprise Brand Governance · Media Partnerships · Digital Experience Management