Case Studies
This portfolio highlights a selection of enterprise marketing programs, thought leadership initiatives, and growth-focused projects I've led end-to-end. The work spans global brands, data-driven SaaS, media partnerships, and commercial environments, with a consistent focus on clarity, alignment, and execution in complex settings.
PwC × The Wall Street Journal
Cybersecurity Thought Leadership Microsite
Overview
PwC partnered with The Wall Street Journal to deliver a sponsored thought leadership experience focused on cybersecurity, designed for senior executives navigating enterprise risk, resilience, and transformation. The objective was to create an editorial-quality digital experience that translated complex cybersecurity topics into credible, accessible insights while meeting WSJ's publishing standards and PwC's global brand and governance requirements.
My Role
I owned the end-to-end strategy, development, and execution of the PwC–WSJ sponsored content microsite. This included leading content strategy and narrative development, structuring the microsite and content flow, developing and refining all written content, and coordinating closely with both PwC stakeholders and the WSJ sponsored content team. I served as the central point of ownership, ensuring clarity, consistency, and launch readiness in a highly governed media environment.
What I Delivered
- Executive-level cybersecurity thought leadership microsite hosted on the WSJ sponsored content platform
- Structured editorial content designed for senior decision-makers
- A cohesive content journey balancing insight, credibility, and accessibility
- Brand-safe execution aligned with PwC, WSJ, and legal/compliance standards
Why This Work Matters
This project demonstrates the ability to operate at the intersection of marketing, editorial integrity, and enterprise governance. It reflects experience translating complex technical subject matter for executive audiences and managing high-stakes partnerships with Tier-1 media organizations.
Capabilities Demonstrated: Thought Leadership Strategy · Executive Messaging · Enterprise Brand Governance · Media Partnerships · Digital Experience Management
PwC
Enterprise Case Studies & Sales Enablement
Overview
PwC required enterprise-grade case studies and sales enablement assets that clearly communicated the value of complex services to executive buyers while supporting active sales conversations and pipeline development. The goal was to align marketing narratives with real customer outcomes in a way that was credible, concise, and commercially relevant.
My Role
I led the strategy and development of customer case studies and sales enablement materials used across marketing and sales teams. This included shaping messaging frameworks, translating complex engagements into clear buyer-ready narratives, and partnering closely with stakeholders to ensure alignment with PwC's brand standards and commercial objectives.
What I Delivered
- Executive-facing customer case studies
- Sales enablement sell sheets designed for use in enterprise sales conversations
- Clear value narratives aligned to buyer pain points and outcomes
- Consistent messaging across marketing and sales touchpoints
Why This Work Matters
This work reflects the ability to create marketing assets that support revenue, not just awareness. The materials were designed to function as practical tools for sales teams, reinforcing credibility and momentum in enterprise deal cycles.
Capabilities Demonstrated: Sales Enablement · Customer Storytelling · Enterprise Messaging · Marketing–Sales Alignment · Content Strategy
iMiller PR
Strategic Press & Media Communications
Overview
iMiller PR supports technology and infrastructure clients operating in competitive and technically complex markets, where credibility and message discipline are critical. The objective was to develop press and media communications that clearly positioned clients, reinforced trust, and aligned with broader business and narrative goals.
My Role
I led the development of press releases and media communications in close collaboration with clients and internal teams. This included message development, content creation, and ensuring each release aligned with the company's positioning, target audiences, and long-term communications strategy.
What I Delivered
- Press releases supporting key company announcements and milestones
- Clear, structured messaging tailored for media and analyst audiences
- Consistent narrative alignment across external communications
Why This Work Matters
Effective PR requires judgment and restraint. This work demonstrates the ability to communicate clearly, maintain message discipline, and support long-term credibility rather than short-term visibility.
Capabilities Demonstrated: Press Strategy · Media Messaging · Narrative Development · External Communications · Brand Positioning
eScholar
Media & Communications Strategy for Data-Driven SaaS
Overview
eScholar is a data-driven SaaS company supporting education organizations in using data to improve student outcomes. The goal was to develop a media and communications strategy that positioned eScholar as a credible, trusted partner while translating technical data capabilities into clear, mission-aligned narratives.
My Role
I led media and communications strategy, focusing on positioning, message clarity, and alignment with eScholar's mission and audience. This included shaping narrative frameworks, developing media strategy, and ensuring communications resonated with both technical and non-technical stakeholders.
What I Delivered
- Media and communications strategy for a data-driven SaaS platform
- Clear positioning and messaging aligned to education and data outcomes
- PR and media planning that reinforced credibility and purpose
Why This Work Matters
This project highlights the ability to bridge data, technology, and mission-driven storytelling. It reflects experience positioning complex SaaS solutions in ways that are both credible and human-centered.
Capabilities Demonstrated: SaaS Messaging · Data Storytelling · Media Strategy · Brand Positioning · Mission-Driven Communications
The Healthy Back Institute
E-commerce & Marketplace Growth Strategy
Overview
The Healthy Back Institute operates a direct-to-consumer e-commerce business within the highly competitive health and wellness market. The objective was to strengthen marketplace presence and optimize performance within Amazon's ecosystem while aligning with broader brand and revenue goals.
My Role
I led e-commerce and marketplace growth strategy, focusing on positioning, optimization, and performance. This included overseeing storefront strategy, content optimization, and alignment with revenue-driven objectives.
What I Delivered
- Optimized Amazon storefront and product presentation
- Marketplace strategy aligned to growth and conversion goals
- Performance-focused execution within a commercial environment
Why This Work Matters
This work demonstrates the ability to operate in measurable, revenue-driven contexts where performance, optimization, and accountability matter. It complements enterprise and SaaS experience with hands-on commercial ownership.
Capabilities Demonstrated: E-commerce Strategy · Marketplace Optimization · Revenue Growth · Performance Marketing · Commercial Execution
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